DIGITALIZATION OF THE NATIONAL AGRO-INDUSTRIAL COMPLEX: NEW CHALLENGES, REALITIES AND PROSPECTS

The purpose of this scientific article is to diagnose the processes digital transformation national agro-industrial complex in order substantiate actualization digitization activities enterprises for conducting "smart" management" based on adoption a set high-tech solutions direction maximum automation industry.To achieve purpose, wide range research methods was used, main which were generalization and synthesis, abstraction, analytical diagnostics, regulatory statistical. application legal method made it possible identify elements field use technologies complex. dialectical cognition socio-economic processes, formal-logical system analysis applied better understand digitalization, patterns their course, as well level influence formation modern development complex.It determined that production characterized by huge potential future increasing efficiency land, labor biological resources, full requires improvement high-production an information management system.A two-factor model genesis innovative business ideas agroindustry built, where there clearly pronounced dependence human factor, relatively low yields at high cost, flexible price conditions. global challenges digitalization are defined, importance network revolution identified process radical changes cost structure agribusiness mechanism profit formationThe ecosystems agricultural market participants making effective decisions, cooperation collaboration entire platforms substantiated. key tools whole considered.It important indicator landscape startups technology companies, investment volumes projects conducted. optimal directions successful have been specified, should be considered form three-level holdings two-level small producers.